Analyse the homepage for 2 E-commerce websites: including comparisons and features improvement.



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Comparisons

Both Konga.com and Amazon.com's homepages are made to successfully highlight the goods and services the e-commerce websites have to offer.


The layout and design of the two homepages are one of their major differences. With a slider showcasing featured goods and a grid structure showing various product categories, the Konga homepage has a more colorful design. With a search bar clearly displayed at the top of the page and a few featured products and categories displayed below, the Amazon homepage has a more simplistic design.

The quantity of features and choices presented on the site is another distinction.

The layout and design of the two homepages are one of their major differences. With a slider showcasing featured goods and a grid structure showing various product categories, the Konga homepage has a more colorful design. With a search bar clearly displayed at the top of the page and a few featured products and categories displayed below, the Amazon homepage has a more simplistic design.




Improvement

To make it simpler for customers to discover what they're searching for, the Konga homepage could be improved by adding more product categories and subcategories as well as a larger search bar. Customer reviews could also be a useful addition to the homepage as they can foster a sense of credibility and trust among prospective clients.

On the other hand, a more eye-catching and interesting design for Amazon's homepage would be beneficial. Given that Amazon's site is already very comprehensive and full of features, a more appealing and unique design could be used to improve the user experience.



Conclusion

In conclusion, the homepages of both Konga and Amazon are attractive and successful at displaying the goods and services provided by e-commerce websites. To enhance the user experience even further, there is however space for development in terms of layout, design, and extra features like customer reviews.



Reference

Website analysis 101: Tools, Seo, and examples (no date) Hotjar. Available at: https://www.hotjar.com/website-analysis/ (Accessed: January 25, 2023). 

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