Essential Features of an E-commerce Website

 Essentials features of an e-commerce website:

1) Ubiquity: 

E-commerce is widely used, which means it is always accessible. It allows the market to become unconstrained by physical boundaries and makes online shopping feasible. (Such as desktop, laptop). A market area is the outcome.

Consumers can explore goods in a market for less money thanks to ubiquity. Regardless of where they are, consumers can access any information whenever and wherever they want. A buyer no longer needs to journey to a market, saving them time and money. Overall, it conserves the mental effort required to traverse a market area. (Solanki, 2022)

2) Global Reach: 

In comparison to traditional commerce, e-commerce technologies make it possible for businesses to contact customers easily across international borders. Companies all over the world are expanding their businesses with e-commerce options in order to increase profits and business outcomes. Because of this, the potential market size for online retailers is roughly equivalent to the size of the online population. (Solanki, 2022)

3) Universal Standards: 

All countries around the globe adhere to universal standards. These are Internet technological requirements for carrying out e-commerce. It enables everyone to interact on an equal "level," and it offers positive network externalities for everyone. Universal technical standards reduce entrance barriers and search expenses. (Solanki, 2022)

4) Interactivity: 

E-commerce technology makes it possible for customers and vendors to communicate in both directions, making it interactive. It demonstrates a key advantage of e-commerce technology over conventional commercial technologies of the 20th century. (Solanki, 2022)

5) Information Density: 

Information density refers to the total quantity and caliber of information made accessible to market buyers and sellers via the Internet. Internet greatly improves the density of knowledge. Consumers and businesses can access higher-quality information thanks to information abundance. E-commerce technologies improve information correctness and timeliness. For instance, the flipkart.com store offers a range of goods at different price points.

(Solanki, 2022)

6) Richness: 

A message's complexity and substance are referred to as its richness. Richness is the totality of commercial experience and action, conveyed through a range of messages. For instance, SMS (Short Message Services), text, images, videos, music, links, etc. (Solanki, 2022)

7) Personalization: 

Technology for e-commerce allows for customization. Personalization is the process of creating marketing materials that are tailored to specific people based on information about the customer, such as name, interests, and history of purchases. Depending on the user's preferences or prior purchasing history, products or services may be modified or altered. (Solanki, 2022)

Reference(s)

Solanki, K. (2022) E-commerce: Definition, types, features, Advantages & Disadvantages, Top4u. Blogger. Available at: https://www.toppers4u.com/2021/01/e-commerce-types-features-advantages.html (Accessed: March 5, 2023).