Discuss the 4Ps of marketing, establishing and focusing on the ones most relevant to your project

I'll be discussing the four pillars of marketing in this post and concentrating on the pillars that apply to my website endeavor the most.

Product, price, location, and promotion make up the four PS.

To effectively market a good or service, the four Ps are the main factors that must be carefully examined and put into practice. Product, price, location, and promotion make up this list.

1. Product: Developing a good product or service that meets a major customer need is the first step in developing a successful marketing mix.

2. Place: Place is where and how customers will purchase your goods. Making ensuring your products are accessible when and where customers want them to be is important.

3. Price: Price is the sum that a client must pay in order to buy your good or service. 

The 4Ps' most easily manipulated factor is price. You can alter your price over night and observe a difference in your revenue right away.

It can be difficult to set a price for your offering.

4. Promotion: Once the other three Ps have been completed, it's time to start promoting your merchandise. Customers are encouraged to purchase your goods through promotion.

Where, when, and how you promote your goods and services are all aspects of promotion.

My website initial idea is about selling Jewelry, and I would like to focus more on the product because They encompass a range of factors that are considered when marketing a product, including what consumers want, how the product or service meets or fails to meet those wants, how the product or service is perceived in the world, how it stands out from the competition, and how the company that produces it interacts with its customers.

Reference(s)

Team, M.T.C. and Dublin, D.G.O.hailing from (2022) The 4PS of marketing with complete example, expert. Available at: https://expertprogrammanagement.com/2022/03/4ps-of-marketing/ (Accessed: March 5, 2023).